Everdure by Heston Blumenthal
Elevating the barbeque buying experience through a boutique store implementation.
10
Interviews
2
Personas
3
Iterations
121
Cappuccinos
We developed a site that reflected customer desire when shopping for the next family barbeque.
“Not just a fancy online barbeque store”
The site was designed with the entire customer journey in mind, from pre-purchase to post-purchase, engaging with our customers like no other category brand.
The Challenge.
Everdure by Heston Blumenthal provides innovative barbque products however, as their products continue to improve and modernise, their CX on site fell a little behind.
Our challenge was to elevate their already established products in the site, and to showcase their elaborate features while improving overall customer experience.
Research Strategy
Understand the journey users go on when purchasing a new barbeque
Define what their needs and frustrations are
Look for areas of opportunities that Everdure could improve / might be missing out on
Research Methods
Competitor Analysis
A flexible approach for understanding where a product or service fits compared to offers available in the market. Used to gather information on what already exists in order to identify opportunities to improve site performance.
User Interviews
Discern background information about existing problem areas on the site
and gauge user's’ opinions on the general shopping experience of looking
for a barbeque.
User Journey Map
Presenting and describing every important step of the consumer experience in a single overview. We examine what a user is doing, thinking and feeling, and highlight what site structure is supporting them along the way.
Personas
Collating all data into informative typical users that represent all consumers that interact with our site. By creating these personas we distil what raw user data is most pertinent to the design issues of our site.
Competitor Analysis
User Interviews
Target Audience Barbeque User
Looks for high quality
Loves to do his research
Always interested in the newest technology
Young Barbeque User
Still learning but very eager
Scours the internet for info
Usually checks out brands when he sees them advertised socially
Personas
Persona 1
Persona 2
User Journey Map
Wireframes
A New Experience
Wireframes were developed and tested to affirm and connect with the user data collected. An iterative process was introduced to align with the brand direction as established by our team and ensure we addressed user concerns.
Design
Luxury elevation with a core
focus on what Everdure offers
Global Reach
Everdure is available in 33 countries across the world, with the new site servicing 16 different regions with multi-lang support.
*Everdure Denmark pictured
Wrapping Up
What have I learned from this project?
Research is a must - A website is developed with the intention of servicing users (potential customers) thus, it must be designed with what their needs and wants are in mind. Our interviewees we pivotal to informing our design and content that is displayed to users.
Iteration is inevitable - No design will ever be perfect on the first go, iteration allows us to test whether our implementation of key insights gathered is effective. Our first design fell short in content to inform the user how to improve their barbeque experience (post-purchase), as a result we implemented extensive FAQ’s and guided videos within the product pages and support pages.