Four Seasons
A seasonal campaign refreshing the corporate nature of Open Colleges’ previous marketing campaigns
125
Hours Drawing
100
Individual Frames
1
iPad
10
Fingers
Growth through
Nature.
Growth through
Education.
Creating a bespoke campaign that elevates the usual mundane seasonal posts into lively minimalist animations, breaking perceptions of education as seasonal. Catering to Open Colleges’ key USP, “Study Anytime. Anywhere.”
Each design goes through an ideation stage, allowing marketing to directly provide feedback through mood boards containing rough sketches and inspiration sourced from the web.
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Roughing.
Each design is “roughly” sketched in a low-fidelity manner to allow the Marketing Team to visualise each potential design.
“Roughs” usually contain half the amount of frames, and have no colour
Four Seasons
Autumn
An a typical odd to the colours and nature of autumn.
Winter
This animation initially morphed from the inspiration of the TV Show Game of Thrones line “Winter is coming”, it was then dialled back to ensure that it remained accessible to all students of Open Colleges as the reference may not resonate with all audiences. A key component of Open Colleges brand identity, accessible for anyone.
Spring
Taking an iconic flower and bringing it to life, representative of the path of a student through Open Colleges.
Summer
Currently a work in progress.
Wrapping Up
What have I learned from this project?
Feedback is key - Allowing stakeholders to much more easily communicate their feedback on your designs not only speeds up the design process but allows for a more perfected end result. However, it is still important to limit the amount of revisions to meet delivery times and allow yourself enough time to effectively design the piece.
Stop Motion/Frame By Frame Animation - This project wasn’t my first delve into animation however, this was still a challenge. Finding the right balance between detail and whether that detail will be seen when played at full speed can be difficult, understanding how we as humans perceive motion and applying that to the animation as a whole was more important.